Havas Group continues to make strides with its Together strategy. And this month Chairman and CEO Yannick Bolloré brought together all of the New York Village to meet the new North American leadership team. In a show of true collaboration, the leadership team spoke face-to-face to a crowded eighth floor at 200 Hudson Street in Tribeca.
Throughout the town-hall style meeting, Yannick stressed that collaboration and integration are essential to success. Havas is no longer group of individuals but is one interconnected team.
In fact, togetherness has transformed Havas Group into an even more client-centric organization. Creative and media are now business units; these recent changes in North America follow November’s centralized management of Havas’ four largest markets: France, Spain, North America, and the UK. In February, the Group also added two chairmen roles to optimize its structure and offering in Latin America and Asia Pacific.
In light of that, Yannick reminded New York’s more than 1,100 teammates of the mission that guides Havas Villagers around the globe: to be the world’s best company at creating meaningful connections between people and brands through creativity, media, and innovation.
“There is no second best in the advertising industry,” Yannick insisted. And he stressed that agencies can no longer rely on solely paid media to garner consumer attention. “We need to earn media attention as well,” he said.
“Client expectations are evolving fast, so we shifted to a client-centric model where we work together,” Yannick continued. “If we bring our people together across the globe—going from supplier to a partner— we can outperform the other agencies.”
Each member of North American leadership personally addressed the crowd of Villagers. The leadership team included: Group global MD Dominique Delport, chairman & CEO of Havas Creative, U.S. Paul Marobella, Creative Chairman Havas Creative U.S. Jason Peterson, and CEO North America Havas Media Colin Kinsella.
Also there, Havas New York CEO Laura Maness and Havas Media President New York, Chief Operating Officer US Andrea Millett, COO/CFO Havas Creative North America Frank Mangano, CFO Havas Media NA Guillaume Bélan, and Havas Health & You CEO Donna Murphy.