Havas is getting ready for South by Southwest (SXSW), which brings together some of marketing’s most innovative minds from across several industries. From AI to gender equality and millennials, Havas has a number of insightful panel discussion ideas for March 2018. But we need your support. Vote now through August 25. Simply register online and cast your ballots. And make sure to share each panel on social media.
Check ’em out:
STOP TALKING. START MAKING.
Jason Peterson, Havas U.S. CCO
Top creative Jason Peterson has figured out how to stay ahead of cultural trends by creating an agency that taps into the source—millennials. In this panel, Jason will talk about the beginnings of this uber-focused agency, why it’s thriving, and how, with young creatives, it’s offering brands like Coca Cola and Mike’s Hard Lemonade an inside track to reaching millennials.
HOW BANNERS BROKE AMERICA
Sami Viitamäki, Executive Digital Director, Havas New York
Accountability and power should always go hand-in-hand. When people are encouraged to vote against their own interests, the well-being of society is compromised. Everyone who uses mass media in their professions helps shape society. Learn how to use marketing to make an impact—for better businesses and healthier societies.
THE HIERARCHY OF WORK NEEDS
Kelsey Lyon, Account Executive, Havas People
Change in the workforce is so rapid that too many companies are having trouble keeping up. Millennials and Gen Z use more tech tools than any previous generation. Phrases such as “job security” and “long-term growth” are dwindling in the lexicon of work. Havas People will address these issues and explain how to cater to future employees through internal restructuring and employer branding.
THE TALE OF 2 KYLES: HOW AD DATA EXPOSED MY ID THEFT
Kyle Britt, Senior Digital Strategist, Havas helia
Kyle Britt’s identity was stolen in 2010—complicating his first home purchase, almost getting him arrested, and damaging his credit. To this day, his identity is tangled up with another Kyle Britt. In this panel, hear his cautionary tale and life (data) lessons.
SUPERCHARGE YOUR CREATIVE PROCESS WITH AI
Marc Maleh, Global Director, Havas Cognitive, Marc Blanchard, Global Head of Experience Design, Havas
Those who attend this panel will start by learning how to break down the most common myths about artificial intelligence. Then test-drive a new ideation process for creating innovative products and customer experiences, which are powered by AI and data. They leave with an understanding of how to use brands’ existing assets to create AI-driven experiences.
EVOLUTION OF INFLUENCE: HOW TO TRENDSPOT, 2003-18
Marian Salzman, Havas PR, CEO
More than 15 years ago, the world learned about the “metrosexual man,” a term coined by Marian Salzman. In this panel, renowned trendspotters and influencers will address what makes an idea, person, or trend take off, as well as the role of influence in the analog era (2003) versus today (2018).
BUILDING A MEANINGFUL AI-POWERED BRAND EXPERIENCE
Marc Maleh, Havas Cognitive and Marc Blanchard, Global Head of Experience Design, Havas
An AI-powered experience can deliver more value to customers faster and can generate richer data that helps optimize experiences even further. That ultimately drives acquisition, loyalty, and trust. This panel will look at the new kinds of creative talent and working methods needed to start on this journey of marketing transformation.
USING ADS TO CREATE A MORE EQUAL WORLD
Karen Gereffi Goodman, Group Creative Director, Havas
From France’s ban on extremely thin models to the UK’s law that bans stereotypes in advertising, today’s stakes are higher for brands to show—and create—a more equal world through messaging. This panel will feature leading creative directors and how they’re hijacking marketing to advance gender parity and diversity.
NEW THINKING WILL SOLVE A TRILLION DOLLAR PROBLEM
Kate Urbach, Sr. Account Executive, Havas PR
We’ve seen design and tech come together in Silicon Valley, but only recently has health care welcomed the design-mindset. This work mixes multiple schools of thought to unlock value. Unconventional leaders will discuss how putting experience at the center of innovation is changing the game.
LEFT BEHIND BY AI
Robb Hecht, Director VP, Account Engagement Strategy, Arnold Worldwide
America may soon have so-called “super learners” who receive instant AI mentorship, constant access to information, and extensive coaching that goes beyond the classroom. The average Joe, however, could be left behind by savvy artificial intelligence students. In fact, those left behind could become the second-class citizens of the future. Robb Hecht weighs in on how to provide lower-income students with the same AI educational access, learning advantages, and results as the advanced AI students.