Rosapark for Monoprix: Home Delivery Plus

What if you could walk into a store, grab what you want, and just go?

After Amazon revealed its futurist vision of a better shopping experience, French grocery store Monoprix responded with a cheeky parody touting its own advanced technology: humans. With the help of Havas agency Rosapark, the brand mocks the Amazon Go prototype by showing how its Home Delivery Plus service has been delivering on the promise of convenience for years simply by listening to its customers and learning about their needs.

Read more in Quartz and Fast Company, and watch the spot below.