Hashtag Nation

A great deal has changed in youth culture since the baby boomers came of age in the ’60s and ’70s. New technologies and media formats have transformed how we interact, learn, and are entertained. Family dynamics have changed markedly. And the world is now far more global and interconnected. What impact have these shifts had on youth marketing? How have young people’s expectations of brands evolved? And what should brands be doing to establish themselves as trusted, dynamic partners in the lives of young people in this markedly different era? To find out, Havas Worldwide fielded an online survey among 10,574 people aged 16 and older in 29 markets.


Study Highlights