Gender Shift: Are Women the New Men?

Young females in developed markets are out of step with the world created by their feminist mothers—and that is influencing their attitudes and behaviors at work and home. The Millennials and Gender study from HAVAS Worldwide surveyed 3,000 adults in China, France, India, the U.K., and the U.S. The resultant white paper, “Are Women the New Men?” examines new gender relations and roles in the three developed markets in the West (results from China and India will be released separately).


Study Highlights