It can be hard to understand exactly how it feels to walk in someone else’s shoes. But this new Virgin Holidays ad, created by One Green Bean, attempts to portray everyday experiences within the LGBTQA+ community. With a lighthearted approach, the spot highlights how a few seemingly unassuming comments and actions can impact others.
Joe Thompson, managing director at Virgin Holidays, told TheDrum, “Holidays should be relaxing, fun, and full of adventure. Unfortunately, for LGBTQA+ people, this still isn’t always the case.” Virgin Holidays is hoping to call attention to these experiences with this new video.
Take a look: