How will evolving mobile technology help people be more engaged in their own health outcomes? “Mobile Health & Wellness 2014″ surveys the landscape of the health and mobile technology revolution that is driven by innovations in smartphones and apps.
In an oped on MM&M Online, Katie Rogin, managing director of strategic planning for Havas Tonic, said, “mHealth isn’t a fleeting consumer fad about counting calories or the personally quantified self—it’s the future for all people engaged in their own health. Pharmaceutical and healthcare marketers must get on board the powered-by-seniors bandwagon of mobile health innovation.”
Read more from Katie in MM&M Online and download the report here.