Havas Chicago’s Jason Peterson admits he was “slow to adapt” to social. But five years ago, he made a decision: “I made it my daily focus to be a champion of all social channels,” Jason says, including “how to use them as a creative brand channel” for clients.
So he became a social expert — most notably on Instagram, where today he has well over 470K followers and has posted more than 1,800 images and videos.
Jason’s feed features stark, minimalistic black-and-white images, with small human figures juxtaposed against surprisingly large, empty spaces of sky or urban landscape. Jason says his style reflects his love of classic photography—in particular, “Harry Callahan and Ralph Gibson & Kubrick’s shots of Chicago from 1949”—and most of his shots were taken on his commute. “The iPhone is the best camera in the world because you always have it with you.”
Jason’s work was chosen by the Royalton Hotel, in midtown New York, for a special exhibit. Stop by if you’re in town—the show, his solo debut, will run through May 31. (Included among the dozen shots is one taken from the Havas NY window!)