Making a new stop in Asia, this week we’re entering the doors of Havas Tokyo, where minimal and cool design takes the reign.
The Mag: In three words, how would you describe your office culture?
Havas Tokyo: Nimble, focused, collective.
The Mag: What recent client work is most talked about around the agency?
Havas Tokyo: Our work with BMW Motorrad — which includes a number of projects — Sanofi, and some future projects in conjunction with Universal Music.
The Mag: What emerging trends are you seeing in the market, and how are they factoring into the work you’re doing for clients?
Havas Tokyo: Ever increasing momentum towards the 2020 Olympics in Tokyo, the continued strengths of mobile usage, growing strength of the F1 target in today’s Japanese society, and most important, “Baby Metal.”
The Mag: Japan was recently named the country with the strongest brand by FutureBrand’s Annual Index. What do you think contributes to its strong brand?
Havas Tokyo: The desire to visit is stronger than ever, which is from a push by the government and increasing popularity of online services such as Airbnb. Also, the quality of products and services, the “bizarre” and beauty of Japanese culture, usually very different from one’s own culture, and also lower Yen.