Havas New York for Dos Equis: Mission to Mars

The Most Interesting Man in the World is embarking on his final adventure.

In its latest spot for Dos Equis, Havas New York sends the iconic character on a one-way trip to Mars, marking actor Jonathan Goldsmith’s last appearance in this role.

But rest assured, this legendary campaign hasn’t come to an end. The Most Interesting Man will live on in various iterations throughout 2016 and beyond.

Say farewell on Twitter with the hashtag #AdiosAmigo, and watch the spot below.