Havas Genève for Action Innocence: Screens

The internet can be a scary place.

In a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the internet, Havas Genève delivers a simple and powerful message: the internet can be frightening without the support of parents.

The campaign incorporates protective symbols of children’s lives like stuffed animals and cartoons. Unfortunately, these “heroes” are powerless to help children when they face a screen. The agency worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children how to avoid the dangers of the internet.