Even the most unassuming people can do big things. In this humorous new ad, TD Ameritrade is casting the spotlight on Stephen, a seemingly ordinary guy who works in a cookie-cutter office space. Stephen is infused with confidence and is surrounded by admiring co-workers, however, after “going big” when he invests in the U.S. markets with tools from TD Ameritrade.
Havas Singapore created the one-minute spot, “Power Walk.” It’s part of a larger integrated campaign that also includes print ads, outdoor advertisements, and online messages. This is TD Ameritrade’s first major foray into the Asian market.
Watch the spot:
Andrew Hook, Group Executive Creative Director, Havas Singapore
Kelvin Lim, Associate Creative Director, Havas Singapore
Y2 Villanueva, Copywriter, Havas Singapore
Farhan Darma, Art Director, Havas Singapore
Damien Shatford, Director, The Sweet Shop
Edward Goldner, Director of Photography, The Sweet Shop
Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop