Three quarters and three pennies: That handful of change doesn’t look like much, but it represents the gap between women’s and men’s average wages across the US: 78 cents to the dollar.
Havas PR stepped in to help the struggle for gender equality on Equal Pay Day (April 14). In partnership with the UN, the agency drove efforts through both press coverage and social with the hashtag #HeForShe.
The response was overwhelming. Highlights from the enormous amount of coverage the campaign generated include a 900-word “feminist Facebook post” from actor Matt McGorry (of the show Orange is the New Black) and coverage in HuffPost Women and CNN Money.