Havas Portugal for NOS: N PLAY TRAIN

Binge watching doesn’t seem to ever get old. The journey is long, but it’s still fun. And viewers can get on and off at any time. That’s why Portuguese telecommunications company NOS used the idea of a train ride to portray the binge-watching experience. Created by Havas Portugal, the ad spot takes viewers on a ride aboard a play train with a humorous and friendly conductor portrayed by Portuguese actor Nuno Lopes. The advertisement taps into the personal experiences users have with NOS N Play, a service that provides thousands of movies and series on digital devices. Each journey is personal, and every viewer gets to enjoy content at his own pace.


Take the ride.



Advertised brand: NOS
Advert title(s): N PLAY TRAIN
Advertising Agency: Havas Lisbon, Portugal
Agency website: http://www.havas.pt
Creative Director: Paulo Pinto
Creative Director: José Vieira
Art Director: Rita Castelo Branco
Art Director: Marco Gonçalves
Copywriter: Nuno Leal
Copywriter: Leo Gomez
Account Executive: Rui Mascarenhas
Account Director: Patrícia Caetano
Film Director: Marco Martins
Photography Director: Kaká
Executive Producer: Alberto Rodrigues
Production Partners: APP – Jaime Graça
Production company: Ministério dos Filmes
Sound Studio: Íngreme
Visual Effects Company: Íngreme
Client Approval: Rita Torres Baptista and Ana Cabrita