Havas New York for Keurig: Brew the Love

Keurig is giving coffee lovers a different kind of wake-up call in this hilarious new spot created by Havas New York. The coffee maker is banking on the celebrity power of late-night comic James Corden to help jolt its single-serve coffee sales.

The campaign, “Brew the Love,” features Corden, who makes his way across the United States trying to convince coffee drinkers to take a taste challenge—a move designed to get folks to ditch traditional drip for a Keurig coffee maker.

Check out Corden’s amusing antics in each spot: