Check out this latest spot from Italian telecom company TIM featuring a “spokesdancer” celebrating the freedom of movement. In fact, TIM has created multiple videos of dancers including hippies, high schoolers—even Uncle Mario.
So, when it comes to freedom of movement, who better to feature than someone who can literally jump from building to building?
In this one-minute ad, created by Havas Milan, Italian director Igor Borghi, puts the spotlight on Marvel superhero Spider-Man—who just so happens to sport TIM’s colors of blue and red—and highlights the company’s faster connection speed. In this unique spot, Spider-Man’s spidey senses and swift dance moves are triggered by the power of TIM’s ultra-broadband network.
The catchy tune will keep you hooked until the end. This film is actually part of a greater campaign, which includes print ads, billboards, web, and below-the-line advertisements, such as direct mail and catalogs.
Watch the spot:
Agency: Havas Milan
Executive Creative Director: Giovanni Porro
Creative copy Director: Luigi Fattore
Art creative Director: Antonio Campolo
Art Print Director: Gaia Mazzola
Account Director: Federica Papetti
Senior Account: Maria Vittoria Macconi
Producer: Silvia Lo Cascio
Production company: MOVIE MAGIC
Direction: Igor Borghi
Photography director: Paolo Caimi
Executive producers: Guido Salsilli
Producer: Gabriella Formica
Post production: Franziska Stubenruss
Post production USA : METHOD STUDIOS
Post production Italia : TAX FREE
Post production Italia: BAND
Post Audio: QUITE, PLEASE!