Havas Milan for TIM: Spider-Man

Check out this latest spot from Italian telecom company TIM featuring a “spokesdancer” celebrating the freedom of movement. In fact, TIM has created multiple videos of dancers including hippies, high schoolers—even Uncle Mario.

So, when it comes to freedom of movement, who better to feature than someone who can literally jump from building to building?

In this one-minute ad, created by Havas Milan, Italian director Igor Borghi, puts the spotlight on Marvel superhero Spider-Man—who just so happens to sport TIM’s colors of blue and red—and highlights the company’s faster connection speed. In this unique spot, Spider-Man’s spidey senses and swift dance moves are triggered by the power of TIM’s ultra-broadband network.

The catchy tune will keep you hooked until the end. This film is actually part of a greater campaign, which includes print ads, billboards, web, and below-the-line advertisements, such as direct mail and catalogs.

Watch the spot:


Agency: Havas Milan

Executive Creative Director: Giovanni Porro

Creative copy Director: Luigi Fattore

Art creative Director: Antonio Campolo

Art Print Director: Gaia Mazzola

Account Director: Federica Papetti  

Senior Account: Maria Vittoria Macconi

Producer: Silvia Lo Cascio

Production company: MOVIE MAGIC

Direction: Igor Borghi

Photography director: Paolo Caimi

Executive producers: Guido Salsilli

Producer: Gabriella Formica

Post production: Franziska Stubenruss

Post production USA : METHOD STUDIOS

Post production Italia : TAX FREE

Post production Italia: BAND

Post Audio: QUITE, PLEASE!