Havas Madrid for Puleva Max: Autos


Imagination and adventure are the main ingredients for this fast-paced new spot from Spanish dairy products company Puleva. Created by Havas Madrid, the 20-second Pixar-esque film tells the story of three kids who, with their witty cartoon friend, use shrewdness and creativity to race across a dangerous finish line guarded by a monster. In the end, they enjoy the sweet taste of victory with a hearty serving of Puleva Max, a nutritional dairy product for kids. The ad, entitled “Autos,” will run on Disney Channel, Boing, and YouTube Kids.

Watch the spot:


Published by: Lactalis

Product: Puleva Max

Brand: Lactalis-Puleva

Customer Contact: Vittorio Sgaravatti, Coral Martín, Jorge Porcel

Creative Agency: Havas Madrid

Creative team: Jesús Lada, Gemma Marín, Oscar González, José Gordillo, Emma Burgalet

Production Agency: Raquel Pérez Navas, Vicky Morón

Team of accounts: Eva Suárez, Laura Laseca, Carolina Chamorro

Date Filming: March 2017

Date Issued: May 2017

Studio: The Apartment

Director: Roger Font

Producer: Nacho García

Post production: The Footprint

Sound Studio: Sonomedia

Pieces: 20″ and 30″

Title: “Autos”

Music: Origina