For many, Christmas means coming home to loved ones. This holiday season, the Heathrow Bears are returning home in a new spot created by Havas London. And this time, viewers will get to see exactly how the Bears’ 50-year love story began.
“[It’s] time for coming back together, for reuniting and reconnecting. A time when the distance between us is forgotten and families celebrate their love for one another,” says Clare Dowen, strategy director at Havas London. Marketers for Heathrow saw that the airport isn’t about processing people but about advancing them—and their stories.
Watch the spot: