Havas Edge for It’s a 10: Four Years

In a quirky nod to the current U.S. political scene, Havas Edge created this humorous spot for It’s a 10 hair care. Loaded with levity, the 30-sec ad is a saucy hint to President Donald Trump, the next four years of his administration, and, of course, his signature hair.

The spot opens with a cheeky warning: “America, we are in for at least four years of awful hair,” and urges, “So it’s up to you to do your part by making up for it with great hair.”

The black-and-white Super Bowl spot, entitled “Four Years”, prominently features diversity in the United States with a plethora of inspiring hairdos on display, from prominent curls and long golden locks to hi-top fades and sculpted styles.

Carolyn Aronson, founder and CEO of It’s a 10, says that the spot is meant to celebrate the myriad of styles and cultures in the U.S.: “Now is the time for us to come together. This ad captures the true diversity within American culture; we are all perfectly imperfect in our own way.”

Watch the spot.