If you’re wondering how Havas Chicago would top last year’s peep show, then check this out. On Tuesday, October 4, the agency kicked off Breast Cancer Awareness Month with a fully-inflated, interactive installation called #CheckYoSelf, which invites people to play with their “boobs” (and reminds them to check theirs).
Through the end of the month, pedestrians passing by on Grand Avenue are welcomed into the plexiglas room filled with giant balloons painted to look like breasts for a grand old time of bouncing, playing, and learning. #CheckYoSelf aims to teach both women and men the importance and details of performing breast self-exams.
“This installation was designed to get a reaction,” says Ecole Weinstein, group creative director at Havas Chicago. “We wanted to do something bold and fun—using our creativity to convey a powerful message. If we can remind just one more woman or man to check themselves once a month, we’ve been successful.”
Each time someone uses the hashtag #CheckYoSelf, Havas Chicago will donate money to FAB-U-WISH and The Pink Agenda, TV personality Giuliana Rancic’s non-profit. FAB-U-WISH raises money for breast cancer research and care, including granting wishes to women undergoing breast cancer treatment, and increasing awareness of the disease among young people.