Havas Chicago for Moen: Power Clean

Once again, Havas Chicago has transformed a household utility into a source of inspiration with one of its newest campaigns, “Power Clean,” for faucet maker Moen. The campaign kicked off with two cinematic spots that highlight the technology behind Moen’s contemporary products. Paul Hirsch tells us how his team moved past the obvious and got creative to produce each of these inspirational spots.

Is it challenging to create an intriguing spot about utility household items, such as a faucet?

It can be, but Moen is an innovative company at heart. And they appreciate our determination to break category norms in advertising. With their support, we found a new language to talk to people about the benefit of Moen products and the inspirations behind them.

What was the insight that led to the narrative of this campaign?

The key challenge was to show Moen’s innovative spirit in a way that hasn’t been done before.

Who is the target audience?

Women and first-time homeowners.

How important is it to highlight the technology that powers the product?

That’s the whole point. They’re proud of their innovations—and they should be. Moen is the category leader and innovation is what drives that merit.

Anything unexpected when making these ads?

This is a new campaign direction for the brand. The category is all about lifestyle, and we wanted to talk about something people actually care about. We upended category conventions to talk about innovation in a new and exciting way.

CREDITS:

Agency: Havas Chicago

Chief Creative Officer, N.A: Jason Peterson

Executive Creative Director: Paul Hirsch

Group Creative Directors: Jon Eckman, John Nussbaum

Senior Copywriter(s): Bob Howe

Senior Art director: Maxwell Billings

Head of Production, N.A: Dave Evans

Executive Producer: Brigette Whisnant

Director of Business Affairs: Bonnie Hamilton

Senior Business Manager: Sylvia Sanchez

Managing Director: Amy Merchant

Account Director: Marissa Jaeckel

Account Executive: Melissa Gildner

Production Company:MJZ

Director: Irv Blitz

Executive Producer: Emma Wilcockson

Line Producer: Christian Luedke

Editorial Company: Whitehouse Post

Sr. Editor: Josh Bodnar

Sr. Audio Engineer: Dave Gerbosi/Another Country

Executive Producer: Kristin Angeletti

Post Producer: Lauren Connolly, Whitehouse Post; Casey Swircz, Carbon VFX; Tim Konn, Executive Producer, Another Country

Colorist, Company: Maria Carretero, Carbon VFX

Color Assist: Jacob McKee, Carbon VFX

Conform Artist, Company: Matt Bregger, Carbon VFX

Post VFX Supervisor, Company: Matt Bregger, Carbon VFX 

Music Composer, Company: Future Perfect

Executive Producer: Maxwell Gosling

Composer/Sound Design: Ben Pacheco

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