At this year’s Spikes Asia festival, the Havas Café won’t just be brewing coffee–it will be brewing music, too.
Guests to the cafe are invited to sample “The Havas Blend,” a new app from Havas Cognitive that provides patrons “a unique musical infusion.” Leveraging artificial intelligence technology via IBM Watson, The Havas Blend’s data baristas can create a personalized playlist based on a user’s Facebook profile.
“The marriage of data and creativity is a bold new frontier for our industry,” said Andrew Hook, Group ECD at Havas Worldwide Singapore. “The creation of Havas Cognitive will help us tap into a new wealth of inspiration and interaction for our clients. Spikes Asia was the perfect opportunity to build an innovation ‘test-case’ – hence the creation of The Havas Blend.”
Get a taste of The Havas Blend by visiting havascafe.asia.