Havas Australia and Red Agency for the Steve Waugh Foundation: The Easy Part

Trying to pronounce “chronic idiopathic thrombocytopenic purpura” will cause even a grown adult to stumble. But when you’re a child living with a rare disease, saying it is the easy part. This irony is at the core of a powerful new spot by Havas and Red Agency for cricket legend Steve Waugh’s foundation.

“There are more than 400,000 children in Australia affected by more than 8,000 rare diseases…which are near impossible to pronounce,” said Stuart Turner, ECD at Havas Australia. “It’s pretty sobering when you meet these children who can say the most complicated disease name with utmost ease, but when you see what they have to endure, you realize that pronouncing the diseases is the easiest part. We thought this insight was remarkably moving and would move people to donate.”

The spot’s execution is neither overly dramatic nor complicated and allows the children to be in the spotlight. It forces the viewer to face their own discomfort. Raising awareness is often about instigating stark realizations, and this spot manages to do that with simplicity.

Watch below.

CREDITS

Creative Agency: Havas
ECD: Seamus Higgins
ECD: Stuart Turner
Digital Strategy Director: Bohdi Lewis
Senior Account Manager: Carly Pelham
Senior Account Manager: Lawrence Pretty
Creative: Damian Galvin
Creative: Zac Pritchard
Editor: Beau Simmons
Head of Broadcast: Monique Pardavi
Producer: Harriet Tahtouh

Production Company: Finch
Director: Nic Finlayson
Producer: Catherine Anderson
MD: Corey Esse
DOP: Adisug Tubtim
Key Grip: Toby Copping
Sound: Steve Foy

Post Production: The Butchery
Editor: Jo Scott
Colourist: Drew Downs
Music: Ramesh Sathiah
Sound Design: Song Zu

PR: Red Agency
CEO, Red Agency Group & Group COO, Havas: James Wright
Senior Account Manager & Behaviour Change Specialist: Nick Day
Account Executive: James Kean

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