Havas Singapore: For the Heroes in Our Lives

Singapore turns 50 this year, so Havas Singapore and NTUC FairPrice are making a cake—a “huge virtual cake,” that is, built out of user-contributed videos.

The crowdsourced campaign aims to celebrate everyday heroes—from mothers and brothers, to dance instructors and local business owners. Singaporeans are invited to share a story about their own personal heroes, and, starting next month, the virtual cake will be available to browse on the campaign website. (For now, you can check out the HWW-produced teaser videos showcasing four of those stories.)

Read more.