Did You Know…

  • Mobile advertising will grow 60% worldwide this year
  • By 2017, mobile advertising will make up more than half of all digital spend
  • And by 2018, marketers will spend nearly $160 billion on mobile—up from about $60bn this year

So, are you ready?

Plastic’s Mobile X reports are an excellent resource to get yourself—and your clients—up to speed on the mobile landscape. Released every other month, the reports take on the latest trends in this space—most recently, looking at what the next big app will be.

Based in Toronto and NY, Plastic is an innovative mobile agency that joined the Havas network this past winter. (Check out some of their work and read more of their thought leadership in the mobile/app space.) Please feel free to read the report, share the findings with your clients, and reach out to the Plastic team!