Cannes Lions 2017: Innovators in Art, Tech, and Data Are The Future of Healthcare

We live in thought-provoking times. Times that embrace new global superstars whose life work is dedicated to thinking bravely and providing fresh perspectives—be those in the arts, technology, science, data, or healthcare.

One of those exciting innovators is Lucy McCrae, the sci-fi artist and body architect who challenges the frontiers of body, health, and human adaptability. Recognized as an early identifier of emerging technologies that drive product innovation, Lucy previously led Philips Electronics far-future design research lab.

She responds to complex future scenarios by inventing visually iconic experiences that connect science with imagination. Lucy influences culture through the exploration of scientific breakthrough relating to health and the human body. Such as her work with the Astronaut Aerobics Institute where she is attempting to prepare the human gene pool for the rigors of more permanent weightless living.

Zuleika Burnett, Executive Director, Creative and Innovation at Havas Life Medicom, and I will be sharing the stage with Lucy at Lions Health on June 17. By sharing examples of provocative imagery, uniqueness, and inventiveness, we will explore how thinking courageously can unleash our talent to create exceptional campaigns that have the power to improve people’s lives.

From showcasing groundbreaking work from visionaries at the frontier of art, science and technology to highlighting the work of heroes on the frontline—the nurses, porters, midwives and patients—we will explore three key themes that connect all these people and could help inform our future thinking to bridge where creativity can be used to improve health outcomes.

We will also challenge people to consider relating to a far broader community than has been the norm in healthcare. A community that should include all those modern day technologists and artists who are already making a positive impact on society. Such as the plumber turned inventor who created a new aorta implant to the glass artist who produces intricate glass molds for tissue-engineered cartilage, specifically to create new noses, both who have applied courage and creativity to challenging medical problems.

How positive outcomes in the future will be in healthcare will very much depend on our collective ability to relate and connect with the broader healthcare community. A key factor being our ability to adapt and apply our creativity in establishing insights and ideas that stretch us far beyond our existing remit. If we can embrace this brave new way of thinking, the changes that can be made not only to healthcare communications but to people’s lives could be endless.

– David Hunt, CEO, Havas Lynx EU