Cannes Lions 2017: Power of the Purse

“My advice to young women is don’t complain, start making. And keep making,” said Academy Award-winning actress Halle Berry to a packed Havas Café during this year’s Cannes Lions festival. “Go out there and make a difference.” Berry joined singer/songwriter/producer Ellie Goulding, and Universal Music Group CEO Sir Lucian Grainge — Cannes 2017’s Media Person of the Year — for an insightful talk on women and meaningful brands moderated by Havas Group Chief Insights & Analytics Officer Maria Garrido. The trio talked about their personal experiences in the film and music industries; Grainge’s own working mother played a huge role in his championing women in leadership roles. Both Berry and Goulding discussed their desire to work with brands that have a conscious and Berry, citing her experience with Revlon, said she was interested in brands where she would add value. Goulding said she saw it as a plus when brands approached her because they were familiar with her work and want something different. “The best brands listen to their ambassadors.”

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