The 64th Cannes Lions festival kicks off June 17, but for more than 400 jurors, the festival is well underway.
They hail from more than 50 countries and are the industry’s most select. And this year, the jury is approaching more of a true gender balance. Forty-three percent of the jurors are women—that’s more than double the female jurors in previous years. And eight of the 23 jury presidents are women.
The festival’s outcome is in the hands of the judges. Twelve are from BETC, Havas, and Les Gaulois. In fact, Stéphane Xiberras, President & Chief Creative Officer of BETC Paris, will serve as Jury President for the Promo & Activation Lions.
We spoke with several jurors from the Havas network to share what it takes to win a Lion, give their definitions of successful creative, and reveal how they manage to beat fatigue at the festival.
Chief Strategy Officer, Havas Media Australia
What do you value most from the Cannes experience?
The extremely rare but precious opportunity to see the best work in the world. It’s like seeing the inside workings of your competitors and your heroes.
What do you think is most important: results or creativity?
Great creativity drives results. The evidence is irrefutable. Results are critical, but to deliver results beyond what was expected takes creativity beyond what you thought you had.
What, to you, defines a successful creative idea?
You really, really wish you’d had it first. Successful creative ideas create both results and envy.
Is there anything, in particular, you look at when going through submissions?
Clarity, logic and wow.