Culture is constantly evolving in every direction by emerging technology, artists, celebrities and influencers. Can you keep up?
For brands, understanding how to connect through the commotion is a powerful currency. Building authentic relationships with the right talent or movement can shape and inspire consumer engagement, build brand perceptions, and drive loyalty and sales. The right partnership is always based in the belief that working together will create new and groundbreaking outcomes. Hence, the partnership between entertainment and media company Atom Factory and global marketing and communications network Havas.
In a fireside chat at the Cannes Lions Festival, Troy Carter, founder and CEO of Atom Factory, and Andrew Benett, Havas Creative Group Global CEO, will discuss Troy’s innovative approach to building people into brands and developing brands based on people, understanding how talent and technology impact and create culture.
Click here for more details, and watch the session trailer below.