BETC for Yves Saint Laurent Beauté: Get a Shock

There’s a major twist in this latest continuation of the Black Opium story from Yves Saint Laurent Beauté.

For the first time the beauty brand launched its mascara line, The Shock, alongside its new perfume Black Opium Floral Shock.

BETC Luxe and BETC Pop take viewers back and forth between dramatically different universes—one moment the smouldering,  dark world of mascara and the next the scintillating brightness of a light, fresh perfume.

Nicolas Davenel, known for his raw aesthetic, directed the film.

Watch the spot now.


Product: Black Opium Floral Shock
Brand: Yves Saint Laurent Beauté
Advertiser: L’Oréal Luxe
Agencies: BETC Luxe & BETC Pop
Creative Director: Jasmine Loignon
Creative Team: Clara Lafuente, Nicolas Prado
Director: Nicolas Davenel
Production Company: Iconoclast