BETC São Paulo for Vanish: Life With and Without Vanish

Vanish, a brand of stain remover, promises an easier, less stressful life in this new spot created by BETC São Paulo.

This new campaign takes more of a real-world approach—with Vanish featuring everyday subjects in real-life situations. In fact, in this latest spot there are two dads who have kids who like to play and get dirty. The difference, however, is that one young father struggles to remove stains and the other has a stress-free experience cleaning his kids’ clothes with Vanish.

Mônica Nascimento, marketing director at Vanish, says this campaign is starkly different from the usual educational-style campaigns. “We are taking a step forward and bringing a change in our communication,” she says.

The campaign will be broadcast in 20 countries, each with local casting and characteristics.

Take a look: