BETC London for Rimmel London: Live the London Look

 

Ladies and gentlemen come together in this recent spot by BETC London for Rimmel London. The new ad, “Live the London Look,” features the “Rimmel squad”— a quartet of male and female influencers who are making waves in the beauty space. The film is scored with a rhythmic, upbeat soundtrack that has a certain millennial appeal. The influencers narrate the entire spot, celebrating individuality and confidence found on the streets of London. With both sexes featured in the ad, the brand invites men and women to experiment with Rimmel London cosmetics.

Watch the spot:

 

Credits:

Rimmel London

Montse Passolas, vice president global marketing, Rimmel London & Manhattan

Sandra Pitroipa, global brand coordinator

Global Rimmel marketing team

BETC London

Executive Creative Director Rosie Bardales

Planner Felipe Pires-Dias

Planner Caroline Baron

Creative Director Nathanael Potter

Copy Writer Ebba Hult

Art Director Neil Gurr

TV Producer Sue Cooke

Producer Kate Blumer

Account Manager Karolina Alas

Business Director Daniele Manasseh

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