BETC London for Rimmel London: Live the London Look

British superstar Rita Ora stars in this latest story of Rimmel’s “Live the London Look” campaign, created by BETC London. And this time, the brand’s story has more of a personal touch as the singer shares a childhood memory about her mom’s beauty look. “When I was little, I used to sit on my mom’s bed and watch her put on her lipstick,” she says. “And I thought: ‘I want to look like that one day.’”

The 60-second spot highlights the star’s individuality and confidence—all while she sports the new Stay Matte Liquid Lip Colour and prepares backstage to perform before thousands of screaming fans.

BETC London won Rimmel’s global advertising account last summer. It launched a new campaign in February with the “Rimmel Squad,” a quartet of self-assured beauty influencers.

This new ad continues the celebration of individuality.

Watch the spot:



Vice President Global Marketing Rimmel: Montse Passolas – Coty

Global Marketing Director Face and Lips: Alison Hollingsworth – Coty

Media and Brand Asset Manager: Sandra Pitroipa – Coty

Global Digital Director: Ankita Sayal, Coty

Senior Product Manager (Lip): Yuni Lio, Coty

Global Digital Manager: Cloe Ambrose,Coty

Chief Creative Officer: Rosie Bardales, BETC London

Creative Director: Nat Potter, BETC London

Creatives: Ebba Hult and Sam Willard, BETC London

Strategic Planners: Caroline Baron and Felipe Pires-Dias, BETC London

Junior Producer: Amelia Crook, BETC London

Business Director: Daniele Manasseh, BETC London

Account Director: Oyin Akiniyi, BETC London

Account Executive: Maximilian Badger

Production company: Iconoclast

Director: Paul Gore

Producer: Tom Knight

Editor: Tom Grove Carter, Trim Editing

Sound Designer / Mixer Parv Thind at Wave

Music ‘Hittin’ Licks’ was written by Saltwives, and co-produced by Saltwives and Invisible Men.”