Arnold Worldwide for Hershey’s: My Dad

S’more father-daughter time.

In a beautiful new spot for Hershey’s, Arnold Worldwide tells the story of a girl who wishes she could spend more time with her busy father. The clever girl solves this dilemma by making a life-size cardboard cut-out version of her dad to be her new companion — and ultimately help her enjoy a treat with the real deal.

As Arnold’s Matthew Jerrett told AdFreak, “Jerrett says: “We wanted to tell a genuine story, and we also wanted a concept that had a misdirect. We didn’t want the audience to understand what was going to happen. It’s realism, but it’s also unrealistic. It wasn’t just fantastical or dialing up entertainment without reason. It was motivated by truth, even though it takes a step outside reality.” 

Watch the sweet film below.